MAKE SURE YOUR LINKS ARE "HOT"

by Stephan Bourget

The loss of a click-through is an amazing concept, peculiar to the current generation, but it is SERIOUS business. Not everyone is willing to copy and paste your URL or email address, if it isn't clickable. If they click, but nothing happens, they may assume the link is dead and that will be the end of it. In other words, it took you all of a fraction of a second to lose a potential sale.

Some of the most common mistakes are caused by enthusiasm. Following an ! with http:, etc. without first placing a space between ! and http:, etc. will leave the link dead, because there is no internet address that begins !http.

The same is true at the end of the URL. Any additional characters will cause a search for a non-existent directory under the domain. Make sure there is a space preceding and following the URL you want to be clickably hot. The same holds true for email addresses, plus, you gain more clickability with an email address by adding mailto: in front of your email address. (You do NOT skip a space after mailto: )

Another common mistake is forgetting to press enter on your keyboard. Without pressing enter, your link may not go hot. You can always backspace if you need to, so don't forget to hit enter and make your link clickably hot.

"It's the little foxes that spoil the vines."

That means, such small oversights can have devastating effects.

Finally, do take the time to check that you have remembered to include your link! Seems obvious, but it's a common mistake everyone has made at one time or another. You don't want people reading your ad, looking for where to click, only to find there is no link at all!

And one last thing. If someone contacts you and tells you they can't get your link to work, just telling them to copy and paste it into their browser might make them angry. Better to take a few moments, make sure the correct link is hot in a fresh email and that way they can just click through, like they've been trying to do.

Stephan Bourget, Wellness Consultant
http://www.mynewsuccess.com