What the heck are you Selling?

What the heck are you Selling?

So the guy on the street stops and asks you that question. Then you go in to a big spiel about your product and how many berries it has and how good it tastes and how pretty the presentation is and, and, and..... STOP!

We need to approach people on what we can do for them, not what they can do for us. They could care less about our product. The key to this is tell the BENEFIT! (Notice that says Tell not Sell!)

When people ask me what I sell, I tell them, "Pain Relief!"

When they ask, "What is it or what do you mean?"

I tell them a one of the hundreds of stories I have like this one....

A little over a month ago, my 88 year old step father and I were chatting and I asked him if he was still playing the guitar. Man, he loved his guitars! He replied, "No my arthritis has gotten so bad I can't play any more. I guess I'm damned too old."

The sadness on his face was easily measured and I felt bad for him because something he truly loved to do had been stolen from him and in its place was a feeling of uselessness.

I asked him he wanted to try a product that had been having some great success with others who were suffering from Arthritis. I told him I didn't know what it would do for him but it was worth a try. "It's just good nutrition from a bunch of berries", I said. SO,.. he bought a bottle.

Two weeks later he came back and asked if I was going to get him another bottle of that Keak-a-boo-go-go-juice. I laughed and asked if he was finding any relief by taking the product and in the true spirit of a senior citizen he said, "Nooo.. It's not doing anything for me."

"OK!?!? "

So he got another bottle. Two weeks later. Same thing. "I want to get a couple more bottles of that Go-Go Juice off ya", he said. And of course my reply was........ "Norm,, are you finding any relief" and his answer was..... "No,, its not doing a thing for me."

My wife took him over the 2 bottles of Monavie and she asked him if the product was doing anything for him and he jumped out of the chair and said, "Nancy, a few weeks ago I couldn't lift my arm away from body any more than a few inches, I was in so much pain. I was supposed to go to the doctors for an operation to have my shoulder scraped." (An operation they would have to repeat yearly). Then he said, "Look at me now" He started swinging his arms up over his head and laughing. He said, "I called the damned doctor and told I didn't need his operation". Nancy came home and she said you wouldn't believe the smile on his face. He was just beaming!

This past week, he ordered another 4 bottles of Monavie, plus his son ordered 2 bottles and his next door neighbor is trying a bottle.

That makes me feel like I have made a difference. That is why I love this industry. We change peoples lives!

We didn't sell him a product, we sold him freedom from his pain, youthfulness and energy. He could care less about ORAC value, whether there was 19 berries or for that matter even what they were.

Think about this story the next time you try to sell your product.

For more stories please visit http://www.secretoftheamazon.com/

Take care and have a great day!

Dan Brooks
Port Loring, Ontario, Canada
http://www.myincomebuilder.com/mentor